Wednesday, June 15, 2016

Social Media Marketing will give your Website a Tremendous Reach

To survive in this world of cut-throat competition, you need a website developed to give you a reach that is considerably more than your rivals in order to be successful in your line of business. Search engine optimization and use of social media marketing techniques are very important when you develop a website. Statistical data pertaining to social media marketing will show you that more than sixty per cent of consumers go through search engines and social networking sites to know about a company’s products before they buy them. It is also a fact that more than eighty five per cent of successful business units have their own Facebook Fan Page. Why is Social Media Marketing so important for your Website? Social media marketing has become the order of the day when you build your website. This is because people have assimilated social networking sites into their daily lives. These sites have drawn in users by millions since they have been introduced on the web. They are also rapidly drawing the attention of industry and academic researchers who are amazed at their reach. Some sites are open to a larger range of audiences while other sites are inviting people on a common language platform where they can share national or racial identities. These sites will also differ depending on how they will assimilate social media marketing information tools such as video sharing, blogging or mobile phone connectivity. Social media marketing involves web based services that will allow you to create a public or a semi public profile within an environment. The networking concept is laying stress on the initiation of a relationship between people who are known to each other or are mutual acquaintances. The profile page visibility varies from site to site and will also depend on the discretion of the user. Profiles on social media marketing sites like and Friendster are search engine crawled and they are visible to anyone, regardless of whether the viewer has an account or not. In comparison, LinkedIn will control what a viewer can see depending on whether he or she has a paid up account. Sites like MySpace will allow their users to select whether they would like their profiles to be totally public or limited to friends only. Facebook has decided to take a different outlook. Users who are using the same network can see each other’s profile pages unless a particular profile user has denied permission to certain users in the network. It is on grounds of these structural differences pertaining to access and visibility that social media marketing techniques will thrive. Concentration Areas for Social Media Marketing The most popular Social Media Marketing Networking Sites in terms of usage and popularity are: 1. Facebook 2. Twitter 3. LinkedIn 4. MySpace 5. Ning 6. Google Plus 7. Tagged 8. Orkut 9. Hi5 10. Myyearbook These sites become very relevant as social media marketing tools because there is a buzz today on eCommerce inbound marketing by word of mouth. Customer feedback is revolutionizing the social media marketing world. Research has shown that today consumers and web browsers are quiet tired of conventional marketing techniques. Email communications on a persistent basis or commercials that are thrown on your face are not fashionable any more. You have to adapt new standards of social media marketing in order to be successful. The four biggest retailers with Facebook presence are Burberry, Wal-Mart, Victoria’s Secret and Adidas Originals. When they become fans, Facebook users are expecting some special promotional offers exclusively for them. After Levi’s added a `like’ button on Facebook, there was a forty per cent increase in the volume of referral traffic to them. Their revenue also increased marginally. This is good social media marketing strategy. Effective Social Media Marketing Strategies The success of your website depends largely on how you manage your social media marketing and the content on your web page and how you share that for increasing the visibility online. You cannot change human nature tendencies as people would like to buy products or services when they come to know that their friends or someone they know has got some interaction with the product brand. The most effective social media marketing strategies are content driven. Ninety per cent of all consumers today wholly trust what is recommended to them by their friends. Customers do not like companies that blow their own trumpets on their products. They look towards actual customer feedback, more so from among their circle of friends. You have to approach the consumers as their virtual friends in the shape of bloggers. Social media marketing research has shown that reviews from regular bloggers do carry weight. This is where consultants like us come in handy. The modern consumer wants to reject self promotional material nowadays. We turn our focus, hence, on content designing that not only optimizes key phrases but also uses search engine optimization expertise to exert influence on the social media marketing network to establish what will work and what will not by the help of Google Analytics tool. Article Summary A fantastic social media marketing technique is to keep people on social networking sites updated with your website and keep them interested in what you have to offer.

History of the Marks and Spencer Clothing Brand

Introduction Marks & Spencer is one of the leading cloth retailers in the United Kingdom and the rest of the world. It has over six hundred stores in the United Kingdom and over nine hundred stores in more than forty other countries. Their basic clothing line is offered in many colors, sizes and styles. Marks & Spencer clothing has carved a niche for itself in the market by offering unique styles of clothing that are stylish and affordable for people. The company was started in 1884 by an immigrant Michael Marks in collaboration with Tom Spencer. Marks & Spencer sold its clothing under the brand name of St. Michael from 1928 to 2000 in men’s clothing. The women’s clothing and lingerie were marketed under the St. Margaret brand. These brand names were dropped in 2000 and replaced with the Marks & Spencer brand with several sub brands in each line of clothing. History In 1926, Marks & Spencer used a revolutionary policy of buying directly from manufacturers and bypassing the wholesalers. In 1930, it opened its largest department store at Marble Arch in London and this has remained as its flagship store till this date. Marks & Spencer clothing started selling school uniforms in the early nineteen fifties and continued till 2000 when it ceased marketing as part of its corporate modernization plan in 2000 by launching brands such as `Autograph’. This brand offered a mixed range of hats, belts, scarves, gloves, bags and women’s lingerie. The company also launched its `Per Una’ brand of young women’s clothing in September 2001. These items include the three hearts logo. Marks & Spencer clothing laid its full emphasis on providing quality clothes. This is exemplified with their stocking size measuring system which was initiated in 1957. Throughout their history, Marks & Spencer clothing has earned its reputation by offering value for money. Features Marks & Spencer clothing brand is a well known one in the United Kingdom. The all familiar dark green color cannot be missed as it points out the nearest store and reminds people of clothing that can be trusted. Most major shopping malls have a branch of Marks & Spencer clothing located in their premises. Marks & Spencer also have their core stores. These are the main stores for the clothes brand. Marks & Spencer clothing was the first retailer to set up a research laboratory to pre-test the quality of cloth and develop new fabrics. It has always taken interest in technology and innovation. On account of its advanced textile labs and its close relationship with its suppliers, clothing ranges have been symbolized by easy care synthetic fibres. High quality offered at moderate prices has made the Marks & Spencer clothing brand a very successful one. Tips & Comments Marks & Spencer clothing has to think ahead in terms of their line of clothing and will have to devise plans on delivering that line to its customers faster than its competitors. The company is taking part in an eco-plan for the future with strategies to use sustainable raw material. It is also planning to manage waste and the recycling options to become carbon neural in future. The trend in the future is going to be fashion getting more preference over quality. Consumers are likely to prefer fashion to quality. Marks & Spencer clothing may have to invest lot of time and money in the designing of fashionable clothes so that people associate designer clothing with the Marks & Spencer clothing brand.

The First Indian Captain to be Victorious Overseas

Ajit Laxman Wadekar was born in Bombay on 1st April 1941. His father wanted him to become an engineer but he chose cricket as his profession. He was a left hander batsman and made his first class debut for Bombay in 1958 at the age of seventeen. He got his test debut in 1966 against West Indies at the Brabourne Stadium in Bombay. He played for nine years and retired in 1975. During his career, India played on only about five to ten tests a year. He was a one down batsman and a good slip fielder. He became captain of Bombay and also the captain of the Indian team later in 1970, taking over from Mansur Ali Khan Pataudi. Ajit Wadekar does not have much to show by way of statistics. He played a total of only thirty seven tests in his career, making 2,113 runs in all with just one century and a score of 143 against New Zealand. He impressed me thoroughly during the Australian tour of India in 1969 when he stood firm against the pace of Graham Mackenzie who was running through the Indian side with ease. But at Bombay and Delhi, Wadekar defied him and though Australia won the series 3-1, it was Wadekar and Viswanath who brought some respect to India’s batting. It was the saving grace for India. Wadekar actually helped India to win the test match at Ferozeshah Kotla in Delhi. That was the sole victory in that series. Ajit Wadekar changed the face of Indian cricket when he captained India during the historic tours of West Indies and England in 1971 and came back home victorious. This was the first major impact India had ever made playing abroad and taking the series convincingly. Let me endorse that he was the first Indian captain to get India series win on the overseas tours. He led India again to a 2-1 victory over England in India during the 1972 series. Abid Ali was in full swing during this series and troubling the MCC side that was led by Tony Lewis. After a disastrous tour to England in 1974 where India was bundled out for a paltry 42 in one of the innings, he resigned from the captaincy and retired from first class cricket after the tour. But he had done his job by then. He made India taste victory abroad and made the world pay attention to India’s cricket potential. Ajit Wadekar served as Manager of the Indian cricket team in the nineteen nineties with Mohammad Azharuddin as the captain. He received the tenth Mother Teresa Award at Calcutta for his contribution to Indian cricket in the early nineteen seventies by creating history in leading India to beat the mighty West Indies and England in 1971. This is a great landmark in the Indian cricket scene. On 4th March earlier this year, Sir Garfield Sobers felicitated Ajit Wadekar and his victorious team of 1971 after forty years at the Nehru Centre in Worli, Mumbai in a function to commemorate that memorable series when Sobers was the captain of the West Indies team. Wadekar deserves a place in the top four among twenty most influential and greatest cricket players of India because of his leadership abilities.

Getting the Best Insurance Quote

Insurance can cover life and general categories. In life, we could get a plain life term cover or a life cover with money back or investment returns. In the general category, we get cover for property, car, health, personal accident and natural disasters like fire, earthquake, etc. There are various options available as far as insurance companies go. These insurance companies have grown in the past few years, expanding their portfolios with many multinational insurance companies letting their presence felt all over the world. Before we seek life cover, we need to understand how we go about covering ourselves. If we take our family as a unit, we have to ascertain the breadwinner’s monthly income and multiply that figure by twenty years’ worth and we arrive at a ‘life cover’. Anything less than this defeats the purpose of provisions being made for the family in term of any death or accidental disability to the earning member of the family. The reason is that each of the dependents would have grown accustomed to the lifestyle that had been provided for them by the type of income that the insured would have been getting. This amount is the minimum cover required and there can be no compromise. The same formula applies for personal accident cover. As far as health coverage is concerned, we need to procure a cashless hospital cover for both in-patient and outpatient facilities at any reputed hospital that is covered in the network list of the insurance provider. For middle to upper income group family, a cover of $50,000 is essential. In absence of a full hospital cover, a middle aged person needs to get at least a minimum of twenty critical illnesses covered. As far as property goes, we need to evaluate the total worth of our house, the valuables in the house and take a quote for the lump sum value. Finally, for the car, we have to take a comprehensive cover and not just third part liability insurance after assessing the value of our car based on the year of its make with relative depreciation taken down. When we are ready with the computations of all the different areas of cover that we require, we can start exploring for insurance companies to give us the best quotes and deals. There is no shortage of field representatives marketing insurance for their respective insurance companies. In fact, we may have received a call from any of them at least on once a week basis enquiring towards our insurance needs. We also have the privilege nowadays of going online and checking out competitive quotes for all categories of insurance cover that is mentioned here. Before we get excited on the best quotes, we have to be totally aware that the particular insurance company is rated at least AA by CRISIL or rated by Standard & Poor’s or Moody’s to suggest sufficient soluble strength to pay the cover in terms of eventuality. Therefore, it is not necessary that the cheapest premium quote will win our nod. It is the security factor in assessing the liquidity strength of an insurance company which is the most important consideration in our final decision to opt for that quote. There are many fly by night and happy go lucky insurance providers out there today.

Forex Broker Rebate

Looking out for a forex broker rebate is, in a way, getting paid to trade. You can get rebates on trades. When you trade in the foreign exchange market, you need the basics of going about in the forex business. You have to be aware of the risks that you are going to involve yourself in and how you can reduce your chances of suffering severe losses when you start trading. You have to be keen enough to know how to sharpen your chances of making good gains when you begin to trade in the currency market. A forex broker rebate is a refund/commission paid back to you on a monthly basis for every trade you make on normal trading schedules regardless of whether you have made a profit or a loss on that trade. An important thing to keep in mind is how you can earn profits and save money through a forex broker rebate. You have to focus on earning the greatest possible returns from your forex activities. It all depends on the strategies that you will use for saving money and making profits. Forex broker rebate is a good opportunity to make money from foreign exchange brokerage firms. Many people earn commissions from brokers also for directing new clients their way. When brokers start offering such commissions, the brokerage/forex companies pass on these refunds or rebates to you. The rebate that you get will depend on the volume of the forex to be traded, basically. This is a good way of minimizing your risk on your investment as the rebate is normally guaranteed by the broker which is not the case with the trade that may often not work out favorably for you. These kinds of rebates can pile up after many trades and will help you pay your trading costs or they may end up becoming part of the profits that you will earn on a long term basis. The forex broker that you select is a great variable on how much rebate you can earn since reputable brokerage firms score more on handing out rebates. You have to be wise in your selection to earn maximum profits. Many brokerage firms are on the lookout for giving unique offers to you as an investor. One of such offers is the rebate where you will receive a cash refund for opening your new trading account with such brokers. Once your new account is opened and approved and your first deposit is received by them, the rebates are paid out on a monthly basis and added directly to your trading account. The brokers will offer you rebate packages based on the traded volumes. You can learn more on how to be successful in getting a forex broker rebate by visiting where you can get all the know-how for going about in the forex business and how you can earn maximum profits by being wiser in your selection of forex brokers who will give back rebates to you.

An Alaskan Vacation

Cruises to Alaska have become more popular in the last few years. Alaska is the virgin frontier of northern America and the demand to explore this frontier is growing day by day. An Alaskan vacation cruise will bring you sights of snowy peaks, majestic fjords and glaciers. You can also see wildlife with seals, brown bears, black bears, whales and bald eagles. You will come across gold rush towns and Native American culture. You will also get a glimpse of the Russian heritage in Alaska. On account of the surge in the popularity of cruises to Alaska, the fares have started rising and are among the highest in the cruising tariff schedules. There are two kinds of cruises that are available into Alaska. There are Inside Passage cruises and there are Gulf of Alaska cruises. The Inside Passage cruise is the conventional method to cruise the Alaskan region. Most of the ships sail with a round trip from either Seattle or Vancouver. They traverse the glaciers right up to Juneau. Meanwhile, the Gulf of Alaska cruises make you see more regions as they cruise from Seattle or Vancouver through the Inside Passage up to Anchorage. Cruises to Alaska are of twelve days in duration and the season starts from May and lasts till September. The off-peak periods are in the months of May and September. Most of the tourists also opt for an additional land excursion so that they can visit the Denali National Park, the Yukon gold rush region and the Canadian Rockies. You can experience very long hours of daylight in Alaska. Close to the summer solstice, a day may last up to almost twenty three hours. In addition to the land excursion, your vacation will also include salmon fishing and sea kayaking. The prominent cruise lines operating to Alaska are the Celebrity Cruise Lines, Princess Cruise Lines, Disney Cruise Lines, Carnival Cruise Lines, Norwegian Cruise Lines, Holland America Line and Royal Caribbean International. Sometimes, the brochures for the Alaskan cruise will come out a year ahead and you can save up to fifty per cent on the brochure rates with the early bird savings. The small ship companies like the Alaskan Dream, American Safari and Inner Sea Discoveries offer niche oriented cruise vacations. Most cruises will spend majority of their days in the southeast of Alaska. It rains here at random and it is better to equip yourself with a sufficiently warm jacket and a rain coat. Mostly, the elderly couples tend to take an Alaskan vacation. When you are planning a cruise to Alaska, you have to make sure that you are packing adequately so that the cruise can be a comfortable one. You may need long pants and long-sleeved shirts for most part of the cruise. You can deal with the chill by layering up and can again layer down when it gets a little warmer in the cities. Every day is not going to be an icy cold one. When the weather gets mild, a few sets of shorts or skirts for the ladies would be alright. You can carry your bathing suit and most Alaskan cruise ships have indoor pools located within them. You can pack dress suits for dinners, dress shoes and hiking or trekking shoes. On the additional land excursions, the Kenai Fjords National Park is considered as Alaska’s playground. This peninsula which is situated in South Central Alaska is teeming with native fauna and flora. It is well known for its river rafting and fishing. The Wrangell-St. Elias National Park is the largest national park in North America. It has spectacular mountains and magnificent sights. There are glaciers and you can see miles of forest in this park. When you take a cruise to Alaska, you are going to be thoroughly inspired by what you see ranging from the Hubbard Glacier to the Ketchikan Creek. The scenery will stun you. At the Ketchikan Creek Falls, you may spot a nesting eagle or a salmon under the surface of the crystal clear water while going up the stream. There is a whale spotting region at the Icy Strait Point. You may be able to see the humpback whale also. You can explore the waterfront and the streets of Juneau and Anchorage. Close by to Juneau is the Glacier Bay National Park and the Admiralty Island National Monument. Your Alaskan vacation is going to be unlike any other vacation as this region offers diverse sights of snow capped mountains and glaciers. The virgin wildlife of Alaska is an experience to remember when you see the grizzly bears fishing in the streams or the humpback whales near the Hubbard Glacier. Here, you will find one of the richest landscapes in the world.

Some Useful Tips on how to make the best of HostGator Promotions

Here are some useful tips on how to make the best of HostGator promotions through their coupon codes. Clients can get a coupon code and other good deals like discount prices, free gifts, free shipping and more. A HostGator coupon code could be used to get special offers. The client has to be careful that the coupon applies to its specific purchase. This can be established by reading the coupon’s applicable restrictions. Some of the HostGator promos don’t require the clients to enter a unique code for the purpose of saving on their purchase order. They can simply make a HostGator purchase within the promotional terms and still receive discount with their order. Using a coupon code is quite easy in general. Some online stores will have their clients enter in the coupon code during checkout and each online store will have a different procedure. When a client enters the HostGator coupon code, it has to make sure that it scrutinizes a price adjustment. The most common reason of not noticing a price adjustment is perhaps exclusion or an expired code. When a client is unable to come to terms with the problem concerning the hostgator coupon code, it may contact the HostGator customer service for assistance. Before taking advantage of the promotions offered by the Company, it is advisable for the client to know that a HostGator coupon code is a series of numbers or letters or a combination of both that are unique to a Hostgator coupon. They are usually displayed next to the offer in red color, whenever applicable. As each merchant operates differently than the other, it may offer coupon codes more often than others and not all HostGator coupons or promotions require a code in order to receive a discount; but, when they do, the client has to ensure that it uses them. It is always safer to use the `Save Coupon’ button as it allows the clients to save that particular coupon under their account and it will also keep them informed before the coupon expires if they have their account settings done up to do so. HostGator are likely to run a promotion every now and then to get new customers. This is one of the easiest ways to find a coupon or a coupon code. The best way to get new customers is to give some of the best products away at a discounted price; so, HostGator make sure that they give an introductory offer to try to generate good volumes of business. The best way for clients to hook up to their promotion programs is to sign up for their eMail newsletters or the RSS feed. This way, the clients will be informed every time that HostGator declare some sort of promotion or advertising campaigns. They may even send their clients a coupon. HostGator promotional coupons can save its clients a lot of money. Everyone is striving to discover new ways of saving every cent they can with today’s economic challenges. There are several HostGator coupons available on the web and clients are certain to save money no matter which one they select.