Building up a Social Media Profile on Google Plus

How often do you update your status on Google Plus? Do you have a Google+ account to begin with? If you do not have an account, you are probably living in the Dark Ages. Google+ can be very instrumental for your company. You can create a group for your business so that all the people that work with you can also join. You can build up your social media profile on Google Plus by following these steps: 1. Register, if you have not done that already – Give a username for your company with a password. It could be the same as your Gmail account. It is necessary to keep the same username across all social media websites so that it is easy for people to search for you should they be already connected with you at other places. For your business profile, you can use your company name. The key thing here is consistency and recognition. 2. Give the Right Input – Privacy is a big priority in social media and therefore all the settings to manage that privacy have to be looked into carefully. The options could range from receiving updates and newsletters and allowing or disallowing specific information about your company to be circulated in the social media community. 3. Add the database for your business acquaintances, regular and loyal customers and colleagues. Once you open the Google+ account, you can add your family, friends and colleagues to your network. People tend to get attracted to popular names and they like to know that you are not the only link they have. This is a simple truth about social proof. 4. Contribute and share regularly when you participate – There is a status update feature that can give you regular updates. It allows you to participate in a discussion or conversation. It also allows you to add comments and share your updates with others. The important thing here is to maintain a common platform by bringing information of value to the discussion. You have to remember that unlike the personal profile, a company’s profile as member of a professional community needs to be recognized with expertise and authority. 5. Set up Circles – This will allow you to create and share your information with a group of selected people. What has changed after Google Penguin 2 update? One thing that stands out clearly is that Penguin is targeting the `black hat’ methods to exploit the algorithms that push even low quality pages to the top of Google rankings. These methods rely mostly on spammed articles. They are published only for the keywords and links. Google Penguin 2 will strive to improve the current quality control techniques that have been put into place by the algorithm versions of the past. In addition to Google+, you can also start using Google Local and Google Profile. You can find most anything. You can search driving directions or find eateries from your phone or a web enabled PDA with Google Local. About four years ago, Google had introduced the Google Profile tool that gives you control over what information comes up on your profile when people search your company’s details. This tool is important for anyone who wants to be searched on the web. Without wasting any time, use the services of SEO consultants to create a Penguin-friendly SEO strategy for your business. Competent consultants like Business Link Local can manage the required research, publishing and the analysis to keep your website at the top of the Google rankings.