Many website owners often wonder what their visitors would be doing once they arrive at their websites or blogs. Do they read an article or do they click on any links, navigation tabs, categories or ads? Would it not be great if the website owners could see how exactly the traffic is behaving when they visit the sites? It is not just a possibility today but a necessity and there are tools that are available to analyze the data on the website along with the behavior of the visitors. One of the most important among such tools is a website heatmap.
Clickmaps Creators
There are many companies who create a heatmap and clickmaps for your websites and blogs. One such company is https://www.seevolution.com/website-heatmaps. Clickmaps will track the clicks and will give results that highlight exactly where a website is excelling or falling apart in attracting the click-throughs. A heatmap can be easy to find using Google Analytics. A blog can be provided with a plugin to have access to this information.
Clickmaps and Color Sliders
Clickmaps use cell sizes and colors so that complex information can be displayed in a smart way. A heatmap is one of the most powerful tools for data analysis that are available for business. It is a feature that helps the website owners to visualize a presentation of multiple rows of information in a style that assigns different colors and sizes to the cells; each cell represents a row. A color slider at the bottom of the heatmap allows the user to spot all the highs and the lows quite easily. This would not be possible on a conventional bar chart to have such data represented. The result will be a clutter and it would not be practical. On a heatmap, you can have a cell assigned to each representation. The Clickmaps will be able to sort the data out by the size of the cells.
Why are the Web Pages losing Searchers?
Many businesses today are using clickmaps to test out new ideas on how to evolve effective landing pages. The big question is, “Why are the web pages losing searchers?” Is it because of the content which is poor and not engaging enough? The answer may be lying in a blend of certain variables that have to be potentially tested. You can begin with Clickmaps. They are a sure fire way of understanding where the website visitors or viewers are paying attention to. It allows the website owners to find out what their visitors tend to look at initially. The website owners can then try and rearrange their web pages in such a way that the most crucial content is displayed at the right places.
Giving sufficient Time for a Website Heatmap to be Effective
The data that is localized through a website heatmap can become useful for a web developer who will be in a position to modify the locations of where the check buttons can be placed. When you subscribe to a service provider, you will have to be clear about the number of web pages that you would like to get tracked to get the website heatmap process started. Once the data is entered, codes will be given to be inserted into the web pages so that user experience information can be gathered and preserved by the website and viewed through the heat maps. Enough time has to be provided for the tools to collect vital information. Accumulation of data for a period of three months is reasonable to make sure you have a fair idea of what is happening on your web pages before you think in terms of modifying them for achieving positive results.
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